Sometimes advertisers shoot high. They make incredible, wildly unrealistic claims about what their products can do for you. They will make you have friends, allow you to engage in greater amounts of sex, and experience a sense of comfort and well-being that you could never have imagined.
Other times, advertisers shoot low. Really, really low.
My favorite ongoing campaign is from Pizza Hut. We could argue for days about their deceptive and off-putting commercials that feature Pizza Hut fare masquerading as legitimate Italian food, and the gullible people who are astonished by it.
But what gets lost here is their phenomenal slogan–”Pizza Hut: Now You’re Eating.”
What were you under the impression that you were doing, if not eating? In that vein, here are a few options that Pizza Hut advertiser execs left on the cutting room floor.
I just kid, Pizza Hut. One day I will find that holy grail – the combination Pizza Hut / Long John Silver’s / Taco Bell / KFC. On that day, as I sit down to my personal pan pizza, chicken plank, crunchwrap supreme and famous bowl, I will truly know what it is to be American.
